Role of Social Media in Promoting Welfare Activities Analyzing JDC Foundation’s (Pakistan) Digital Engagement and Public Perception

Abstract

The study investigates how social media affects promotional methods and public relations at the JDC Foundation Pakistan which operates through welfare activities. The study explores how the foundation implements social media platforms to advance welfare initiatives via promotion and awareness building and positive image creation while examining social media reception from the public perspective. A structured survey went to users from various social media backgrounds who engage with JDC foundation Pakistan content on their platforms. The foundation’s survey asked participants for information about their opinions about social media content and the way these communications shaped their views regarding the foundation.  Most survey participants recognized that the JDC Foundation Pakistan successfully connects with people through social media because its content presents clear messages and emotional and visual appeal. Public confidence grew because the foundation remained clear about its communication messaging structure. Yet the study points out that the organization should produce engaging interactive content for audiences to enhance their commitment levels. This research expands the understanding of how nonprofit organizations should use social media to maximize their outreach capabilities and implement public image improvements. Through this research, the JDC Foundation Pakistan and other organizations in the same field can improve their digital communication strategies by using the research findings to drive greater involvement and philanthropic outcomes.