PREDOMINANT TRAIT OF PAKISTAN AND WESTERN POLITICS: A SERIES OF LANGUAGE POLITICS

Abstract

This research deals with the power of language in politics, specifically in the dimension of Metaphors and the Rhetorical Philosophy of Aristotle's Ethos, which famous politicians significantly used. It determines the art of speech of three politicians, Former Prime Minister Imran Khan and former Presidents of the United States, Donald Trump and Barack Obama, who are consistently in the public eye for a great command of rhetorical language. Furthermore, the data combines and fusion of their pre-election and post-election speeches. The structure and layout of the research are first to emphasize and identify their art of speaking and delivery by comparing and contrasting these speakers and, secondly, analyzing their characteristics of how each one of them has chosen the tool of rhetorical and persuasive strategies in a unique style to make a striking impression upon the audience. These public speakers are specifically chosen for this research as they are renowned for their great competence and excellence in stump oratory, which built massive trust and created a socio-cognitive influence upon the audience’s mind. His research paradigm is based on a qualitative approach, and the design used in this study focuses on content analysis.